They not only covered the competitions, they featured profiles of some of the major world Olympians. “The thrill of victory, the agony of defeat”
Then NBC outbid them and nothing has been the same.
This was not the worst coverage that NBC has had. That happened several years ago when they announced that they were going for the “younger” viewer.
Screw you, old people, we are the hip happenin’ network.
So instead of showing competitions and performances, they put together snippets of video from various events and accompanied them with popular songs of the day. In other words the Olympics became a poor man’s—or rather a poor younger person’s—MTV.
Those of us of a certain age were totally disgusted and stopped watching. The “younger” viewers were left wondering what the big deal was with the Olympics. It was just bad music videos.
NBC whined about losing money.
NBC continues to go for the “entertainment” aspect and less of a sporting event, thus turning the Olympics into a cross between “As the World Turns” and “Dateline.”
TV ratings this year were way down, but the online numbers were a huge success.
I’ll give them a B minus for this year’s TV coverage. But full disclosure: I watched it a day late with a remote that had a mute and a fast forward button so my experience may not be typical.
There were a lot of things I would have changed, but here are a few of the points that raised the grade above a C.
- The digital projection in the Opening Ceremony was impressive and showed well on TV (the mute button was appreciated).
- Usain Bolt
- They finally had announcers who didn’t call world class women athletes “girls” or the more odious “gals.”
- The refugee team
- Bob Costas didn’t go on one of his sanctimonious douche bag rants.
- Simone Biles, Michael Phelps and Katie Ledecky
- Brazil took gold in a shoot-out
- No terrorist attack
- Simone Manuel's smile...and tears
- Mike Tirico
- US women swept the medals in 100m hurdles
and so many more
I'll give Rio and Brazil an A. The world owes them an apology.
What grade do you give NBC?