Animalle Mundo Pet in Belo Horizon, Brazil is an 8-story building with 35 employees not counting the veterinarians on call. It features a dog motel, a dog café, a dog spa with soaking tub, and taxi service to pick up and deliver.
They offer items like beef-flavored dog beer (non-alcoholic), $40 a bottle dog perfume, and canine apparel.
Animalle Mundo Pet also offers a room with heart-shaped ceiling mirror, red mattress and drawn curtains for doggie trysts. For $50 a session a love match can be arranged, or if it does not work out, artificial insemination is available
The business is the brainchild of Daniela Guimarães Loures, 28, a Dalmatian owner, who invested $1 million with her brother to open Animalle in July. She was tired of practicing law and saw that the dog business was taking off in Brazil. Pet shops in the country bring in more than $6 billion in annual income.
The sharp increase in per capita income in Brazil has led to the emergence of a middle-class with more disposable income. Families have gotten smaller and life expectancy has risen, adding to the years people turn to pets as companions.
There are 36 million dogs in Brazil, which is now number one in per capita ownership of small dogs (weighing 20 pounds or less), with nearly 20 million, according to Euromonitor, a market research company.