The 47 seconds was filmed totally by accident by 13-year-old Jake Goodyer from North London on his mobile phone. He had been filming in Richmond Park when he heard the commotion and made a fortunate camera swing.
It has now been viewed more than 8 million times and counting all over the world.
Besides Fenton mugs and t-shirts, he now has a book coming out, Find Fenton, with the very famous Labrador in a variety of London settings for the reader to spot in ‘Where’s Waldo” style.
Fenton’s owner was reluctant to come out for a while, fearing prosecution for failing to control his dog in Royal Parks. But eventually Max Findley, an editorial consultant and father of two, admitted he was the hapless chaser of Fenton.
It is also reported that Fenton is a dropout from a program that trains guide dogs for the blind.
No animals were harmed in the shooting of this video.