Imagine that you are running a family business that you love, producing a product that people want. But the cost of producing the product is more than the price you get paid for it—for reasons that you have no control over.
That is what faces many dairy farmers across the country. Sadly in California some of the long term family dairies are facing bankruptcy.
Now imagine that some nutjob know-nothings come in with a large bankroll and bring a frivolous lawsuit against your way of life.
That is what happened when PETA brought suit saying that California’s Happy Cows aren’t really happy like they show in the TV ads.
The Sacramento Superior Court for the State of California denied PETA’s claims that the promotional messages are false and misleading. In his ruling Sacramento County Superior Court Judge Lloyd G. Connelly said,
PETA's claims were not supported "by the knowledge" of California Department of Food & Agriculture (CDFA) personnel related to the condition of California dairy cows and farms, including CDFA economists and veterinarians.
He said both CDFA California Department of Food & Agriculture (CDFA) and CMAB personnel have "extensive experience and knowledge that provides strong evidentiary support" for the Happy Cows promotion and that supports CMAB's position that California dairy producers "work hard to ensure the comfort, health and productivity of their cows," adhering to "some of the highest animal welfare standards in the U.S." Source
One of my long time favorite blogs is Northview Diary written by a woman whose family runs a dairy farm in upstate New York. Marianne writes most poignantly about the joys and heartaches of their lives.
Each of their cows has her own name and her own unique personality. The affection they have for each cow is not unlike the way we feel about our dogs and cats.
Interestingly, a study showed that cows that have names give more milk over the course of a year. As one researcher said,
Just as people respond better to the personal touch, cows also feel happier and more relaxed if they are given a bit more one-to-one attention.
PETA gives attention to animals by killing them. PETA kills over 95% of the animals in their care every year according to their own records which they are required to file with the state of Virginia.