Some people leave the TV on all day for their dogs to watch while they are at work. But human programming is not the best thing for dogs to be watching, according to some dog psychologists and behavior experts.
They have put in about 400 hours researching what dogs like to see and how the programming should look.
DogTV is a cable network launched this week in San Diego aimed at stay-at-home dogs and their owners who want to feel less guilty about leaving them. It’s free now, but eventually people will be charged $4.99 a month.
According to Lisa Wilhoit McCormic, co-owner of Fido & Co dog country club, the official home of DogTV:
We find it helps with separation anxiety, a problem for many dogs, and with keeping dogs relaxed and entertained. It does look different from human TV - the colors are different and the videos are taken from a dog's point of view.
Car chases and gunshots are out. SpongeBob SquarePants, harp music, and Beverly Hills Chihuahua are in. So are sounds of panting and ground shots of dogs playing and chasing balls.
According to DogTV chief executive officer, Gilead Neuman,
Every dog has a little different taste in programming. We have learned a lot and we're hoping to learn more from this launch.
One good thing about DogTV—no advertising.
Today a growing number of the 63% of American households with pets are spending more than $4 billion a year on grooming, boarding and day care. I guess you probably can't blame people for trying to grab a piece of the pie.
Is TV just for dogs the next pet trend? More information