According to NBC, the average cost for a 30-second spot during Sunday's Super Bowl is $3.5 million, with some time slots costing as much as $4 million.
Some car makers this year are using dogs to attract the viewer with the cuteness factor.
One reader asked on my post about the VW/Star Wars ads how these commercials are supposed to sell cars. I think what a company hopes for is attract the viewers’ attention, entertain them, and hopefully associate the commercial they enjoyed with the product they should buy.
Super Bowl commercials get more attention than any other commercials. And then there is a lot of free publicity when a commercial gets selected as one of the top Super Bowl commercials with free air and on line time. Millions of people vote on line for their favorites.
Here are two more doggie car ads.
Subaru has a series of ads with dogs driving their car. This one features the dogs out for a day at the beach with the slogan “Dog Tested. Dog Approved.”
Suzuki will present a new TV commercial called “Sled.” It features a short drama with a musher and his sled dogs to highlight the all-wheel-drive Kizashi sports sedan.
Do you have a favorite Super Bowl commercial?