According to NBC, the average cost for a 30-second spot during Sunday's Super Bowl is $3.5 million, with some time slots costing as much as $4 million.
Some car makers this year are using dogs to attract the viewer with the cuteness factor.
One reader asked on my post about the VW/Star Wars ads how these commercials are supposed to sell cars. I think what a company hopes for is attract the viewers’ attention, entertain them, and hopefully associate the commercial they enjoyed with the product they should buy.
Super Bowl commercials get more attention than any other commercials. And then there is a lot of free publicity when a commercial gets selected as one of the top Super Bowl commercials with free air and on line time. Millions of people vote on line for their favorites.
Here are two more doggie car ads.
Subaru has a series of ads with dogs driving their car. This one features the dogs out for a day at the beach with the slogan “Dog Tested. Dog Approved.”
Suzuki will present a new TV commercial called “Sled.” It features a short drama with a musher and his sled dogs to highlight the all-wheel-drive Kizashi sports sedan.
Do you have a favorite Super Bowl commercial?
![[Valid Atom 1.0]](valid-atom.png "Validate my Atom 1.0 feed")
I'm sure that Inuit people are jumping for joy at the stereotype portrayed in the commercial...
Posted by: Karen Friesecke | January 30, 2012 at 09:39 PM
My favorite is the Budweiser Clydesdale commercial from 2002:
http://superbowl-ads.com/article_archive/2002/02/01/2002-budweiser-ground-zero-clydesdales-bow/
It still makes me get choked up.
A note to Karen: I worked with the native people of Alaska for 4 years and they (Inupiat & Yupik, etc.) are very proud of their way of life and customs. As a whole they are very witty, cheerful folks and I bet they'll get a kick out of this commercial!
Posted by: BabyRocketDog and Hootie | January 31, 2012 at 01:31 AM
Oh please, Karen stereotype?
Some people seem to be looking at everything to find something that will offend somebody. Its sad what has happened to harmless humor today.
Posted by: jerry | January 31, 2012 at 07:17 AM
I love that first commercial. The dogs all looked like they were having a blast. The surfing dog made me laugh out loud. I can't say I'm going to rush out and buy a Subaru but I won't forget the ad any time soon.
I agree with Karen about the second one, though. An igloo? Seriously? Even if you push the potential offence aside, there comes a time when it's just so unoriginal it's not funny.
Posted by: Kristine | January 31, 2012 at 11:35 AM
as long as the dogs speak with an american accent and not British or Australian ..
Posted by: jackie | January 31, 2012 at 06:38 PM
@Jerry - I'm offended by almost nothing, but seriously, Inuit people DO NOT live in igloos anymore and they usually get around with snowmobiles. I thought that the commercial was pretty lame.
Posted by: Karen Friesecke | January 31, 2012 at 08:16 PM
I don't follow Super Bowl commercials anymore but back in the day, a big favourite was 1984 the big brother apple spot.
Posted by: geogia little pea | January 31, 2012 at 08:44 PM
I just watch the super bowl for the commercials they are the best part.
Linda
http://coloradofarmlife.wordpress.com
Posted by: Linda | February 01, 2012 at 05:30 PM
I don't really watch football but with the Super bowl it is the best time to watch so you can see all the new commercials.
Posted by: MyDogShampooStore.com | February 04, 2012 at 07:09 AM
those are good. have you seen the subaru commercials with the dogs going camping and skiing? they're all excellent.
Posted by: lauren | February 06, 2012 at 06:35 AM