Understand up front that Schaffer is one of us, a goofy dog owner. He is not some sanctimonious prick who is distraught about our spending money on pets when there are starving people. He doesn’t think we’re ridiculous or evil if we choose surgery for our dogs over a big screen TV or a yacht. He is not someone who is seriously disturbed that some people seem to love dogs more than people.
After Schaffer and his wife adopted cuddly rescue Saint Bernard, Murray, they stopped by the pet store to “pick up some food and stuff.” (You probably see where this is going.)
He writes: “It didn’t take long to realize that the line between sober pet owner and spendthrift overindulgence wasn’t as clear as I’d imagined.” (Been there, realized that.)
His investigation into the pet industry took him to many places and interviews with a lot of engaging and knowledgeable people. Along with carefully researched facts, he supplies entertaining anecdotes that shed light on the feelings people have for their dogs.
One Nation under Dog explores pet social networks, dog parks, serious breeders and puppy mills, dog shows, pet sitters and doggie day care, pet entrepreneurs (petrepreneurs), veterinary hospitals, dog training, legal matters, pet food and toys, pet portraits, doggie fashions, pet deaths and bereavement counseling.
How we treat our pets is a definite reflection of our values as a society.
One Nation under Dog was released today, available at Amazon and your local bookstore.