In 1878 a young man named George Brown invested his life savings to start his own little company to manufacture shoes. Headquartered in St. Louis, Brown Shoe Company grew to become a major corporation of over $2 billion.
The company became the Number 1 retailer of moderately priced shoes for the American family, with brands such as Naturalizer, LifeStride and Connie shoes for women and Buster Brown shoes for children.
Buster Brown was a popular cartoon character in the early part of the 20th century. He was a well dressed little rich kid. With his sister Mary Jane and his dog Tige (short for Tiger) they managed to get into the kind of trouble that delighted children. Tige, a Pit Bull Terrier, is believed to be the first comic strip pet that could talk, but like many later pets, only children could hear him.
After George Brown purchased the advertising license for Buster Brown and Tige, they became the familiar logo inside his children’s shoes. Together they sold millions of shoes. Buster's catchphrase is "I'm Buster Brown, I live in a shoe. That's my dog, Tige, he lives there too!" (or "Look for him in there too.")
Here is an early animated commercial.