A lot of people thought Australian Andrew Larkey, had a ridiculous idea, including the international beverage company where he was the new products manager. They listened to his idea and wanted no part of it; so he left his job and went on to establish his company alone.
“A sports drink for dogs,” he calls it. The drink comes in three flavors, beef, chicken and bacon. Besides the flavors dogs love, Larkey said: "It's packed with electrolytes and vitamins."
He got the idea when he realized that two of the fastest growing items in the supermarket were bottled water for people and high end products for pets. His idea was to combine the two ideas to produce Aqua Dog.
Australia has one dog for every five people, making it an ideal market for his product. At $3.00 a bottle, over a thousand bottles are sold a week and he is having trouble keeping up with the demand.
He is launching Aqua Dog in the US, Taiwan and Singapore.
Coming soon to a supermarket near you and your dog.